The "do they mean us?" thread pt 4

[OntarioFox]

You'd think our outsize social media presence would be a big selling point if KP ever do the right thing.

 

Laughable that we're probably one of the top 20 most 'visible' clubs in the entire world, at the peak of the social media age, yet our output consists of one-word posts and wishing Roman Bednar a happy birthday. I'm not joking when I say our joke of a social media team is probably costing the club millions in lost online revenue each year.

 

There's zero engagement with that userbase. The Soccer Sevens we always do is a great example - imagine the interest if they could bring in a sponsor and stream it during the otherwise quiet summer? Nah, we just got a social media post about how great we'd done... after the tournament was over.

Edited 23 September 2025 by OntarioFox

[AKCJ]

1 hour ago, AjcW said:

And yet we can't attract a legitimate shirt sponsor.... 

Likely because social media followers actually means **** all.

[MPH]

15 minutes ago, AKCJ said:

Likely because social media followers actually means **** all.

great target audience for some cheap knock off shirts though!

[AjcW]

22 minutes ago, AKCJ said:

Likely because social media followers actually means **** all.

You can guarantee they're used in every single pitch deck for Premier League clubs and beyond though when seeking sponsorship.

 

Most big money marketing teams get away with showing reach and brand awareness metrics internally when it comes to sponsorship deals, of which SM following would play a huge part.

[AKCJ]

4 minutes ago, AjcW said:

You can guarantee they're used in every single pitch deck for Premier League clubs and beyond though when seeking sponsorship.

 

Most big money marketing teams get away with showing reach and brand awareness metrics internally when it comes to sponsorship deals, of which SM following would play a huge part.

I'm sure the club thinks it's a big deal but I doubt companies looking to sponsor the kits care that much.

[AjcW]

13 minutes ago, AKCJ said:

I'm sure the club thinks it's a big deal but I doubt companies looking to sponsor the kits care that much.

I've literally just explained to you why they would...

[AKCJ]

3 minutes ago, AjcW said:

I've literally just explained to you why they would...

Yes, that was me disagreeing with you...

 

I think sponsors would much rather look at how many people are watching Leicester City games as opposed to how many South Asian bots follow the club's Facebook page. Figures suggest that our social media following exploded when we won the league/FA Cup and have stagnated since. I seriously doubt that any company willing to shell out millions of quid to have their logo on our shirt would simply look at those figures and take them at face value.

[Footballwipe]

I presume any company would want past breakdowns of any click through rates from previous sponsor posts to get an idea of how active people are (and where those people are from), general engagement rate numbers on social media and % of social media posts that would actually feature my brand?

 

Then there's the age, gender, location summaries and which of those types engage most/least with our posts to make even a slight informed decision of whether it's worth bothering to invest based on our social media clout?

 

[ChrisFilter]

3 hours ago, AKCJ said:

Yes, that was me disagreeing with you...

 

I think sponsors would much rather look at how many people are watching Leicester City games as opposed to how many South Asian bots follow the club's Facebook page. Figures suggest that our social media following exploded when we won the league/FA Cup and have stagnated since. I seriously doubt that any company willing to shell out millions of quid to have their logo on our shirt would simply look at those figures and take them at face value.

You’d be surprised. 

[Adster]

3 hours ago, AKCJ said:

Yes, that was me disagreeing with you...

 

I think sponsors would much rather look at how many people are watching Leicester City games as opposed to how many South Asian bots follow the club's Facebook page. Figures suggest that our social media following exploded when we won the league/FA Cup and have stagnated since. I seriously doubt that any company willing to shell out millions of quid to have their logo on our shirt would simply look at those figures and take them at face value.

Do you work in/for a corporate business?

[MrsJohnMurphy]

"The cone is 30" 

 

 

[davieG]

https://jackarmy.net/2025/10/02/leicester-city-the-club-that-mistook-entitlement-for-identity/

 

Leicester City: The Club That Mistook Entitlement for Identity
Avatar photo
ByJack The Hack
 Oct 2, 2025

 

Let’s get one thing straight before we begin. These previews have upset a few people. Not just opposition fans, but apparently some locals too. Proof that the sense of humour bypass is no longer a metaphor but a new turning off Carmarthen Road. Jack the Hack doesn’t do malice. He does mischief. These articles are written with a tongue so firmly wedged in cheek it’s practically a dental emergency. If you’re offended, that’s on you. The writer’s smiling. Always.

 

Now, onto Leicester City. A club that once scaled the heights of footballing fantasy and has been trying to turn that one miracle season into a personality ever since.

There’s something uniquely tragic about Leicester City. Not in the Shakespearean sense, though they do love a good fall from grace, but in the way a club can win the Premier League, enjoy a half-decent Champions League campaign, and still walk around like they invented football. Leicester isn’t a club. It’s a TED Talk on hubris.

You don’t just play Leicester. You enter a psychological experiment where the opposition genuinely believes they’re still relevant because Jamie Vardy once drank a Red Bull and scored against Liverpool. That was 2016. The world has changed. Vardy hasn’t. He’s no longer on the pitch, but his ghost still lingers in the chants, the shirts, and the delusion. Leicester are haunted by his legacy like a club that can’t stop reading its own autobiography.

The Ghost of Claudio Past

Leicester’s identity crisis began the moment Claudio Ranieri lifted the Premier League trophy and the club mistook divine intervention for a sustainable business model. Since then, they’ve tried everything. Brendan Rodgers’ tactical sudoku. Jon Rudkin’s transfer roulette. A revolving door of managers who all look like they’ve just been told they’re not getting the severance package.

 

The King Power miracle was never meant to last. It was a glitch in the matrix. But Leicester, bless them, decided to build a personality around it. Now they’re stuck in the Championship, fifth in the table, and still acting like they’re too good for the division.

The Squad: A Netflix Docuseries Waiting to Happen

Leicester’s current squad is a fascinating blend of Premier League leftovers, youth prospects with names that sound like FIFA regens, and midfielders who look permanently confused by the concept of pressing. Ricardo Pereira is still there, somehow. Harry Winks has arrived, presumably to teach the others how to pass sideways with conviction. And Issahaku Fatawu, who sounds like a spell from Hogwarts, is their top scorer. That tells you everything you need to know.

Their defence is a rotating cast of centre-backs who all seem to have been signed during a panic attack. Wout Faes, Jannik Vestergaard, and Harry Souttar form a backline that’s less solid wall and more leaky conservatory. They’ve conceded seven goals in eight matches, which is decent until you realise they’ve only scored ten.

Tactical Identity: Possession for Possession’s Sake

Leicester average 57 percent possession per match. That’s not a stat. It’s a cry for help. They pass, they probe, they recycle the ball like it’s a sustainability initiative. But what do they actually do with it? Not much. Their shot conversion rate is 10 percent, which is generous considering most of their efforts look like they were taken by someone who just found out what a football is.

Their home form is decent. Two wins and a draw. But away from the King Power, they’re just another Championship side trying to remember what ambition feels like. They’ve drawn four of their eight games. That’s not resilience. That’s indecision.

The Fans: Still Dining Out on 2016

Leicester fans are a curious breed. They oscillate between delusion and despair with the grace of a malfunctioning metronome. Mention the Championship and they’ll tell you it’s a temporary inconvenience. Mention Swansea and they’ll remind you of a cup tie from 2014 like it was the Battle of Thermopylae.

They still chant about Vardy. They still wear shirts with Mahrez on the back. They still think Foxes Never Quit is a motivational slogan and not a warning from pest control. The truth is, Leicester fans are stuck in a time loop, forever reliving the glory days while the rest of us moved on.

The Manager: Whoever It Is This Week

Leicester’s managerial strategy is simple. Hire someone who looks good in a club blazer, give them six months, and then act surprised when it all goes wrong. Their current manager, whoever he is, has them playing a brand of football best described as Premier League cosplay. It’s all triangles and transitions until they concede from a set piece and forget how to function.

There’s no clear philosophy. No long-term vision. Just vibes and a hope that someone, somewhere, will score a screamer to justify the wage bill.

Swansea vs Leicester: The Battle of Reality vs Reputation

When Swansea host Leicester, it won’t be a clash of titans. It’ll be a reminder that football is played in the present, not the past. Swansea, for all their flaws, know who they are. Leicester are still trying to be the club they were for nine months in 2016.

Expect possession. Expect passing. Expect a lot of gesturing from players who think they’re auditioning for a documentary. But don’t expect dominance. Leicester’s aura is a hologram. Swansea just need to walk through it.

Final Thoughts: The Club That Mistook Entitlement for Identity

Leicester City are not a bad team. They’re just a confused one. They’ve got talent, money, and a stadium that sounds like a credit card. But they lack humility. They lack self-awareness. And most of all, they lack the ability to accept that the fairy tale ended years ago.

So when they roll into town, remember. You’re not facing champions. You’re facing a club that mistook a miracle for a blueprint.

And Jack the Hack never forgets.

[ParkerPen]

11 minutes ago, davieG said:

Their defence is a rotating cast of centre-backs who all seem to have been signed during a panic attack.

Genuinely laughed out loud at this - now the office is staring at me

[Sol thewall Bamba]

13 minutes ago, davieG said:

https://jackarmy.net/2025/10/02/leicester-city-the-club-that-mistook-entitlement-for-identity/

 

Leicester City: The Club That Mistook Entitlement for Identity
Avatar photo
ByJack The Hack
 Oct 2, 2025

 

Let’s get one thing straight before we begin. These previews have upset a few people. Not just opposition fans, but apparently some locals too. Proof that the sense of humour bypass is no longer a metaphor but a new turning off Carmarthen Road. Jack the Hack doesn’t do malice. He does mischief. These articles are written with a tongue so firmly wedged in cheek it’s practically a dental emergency. If you’re offended, that’s on you. The writer’s smiling. Always.

 

Now, onto Leicester City. A club that once scaled the heights of footballing fantasy and has been trying to turn that one miracle season into a personality ever since.

There’s something uniquely tragic about Leicester City. Not in the Shakespearean sense, though they do love a good fall from grace, but in the way a club can win the Premier League, enjoy a half-decent Champions League campaign, and still walk around like they invented football. Leicester isn’t a club. It’s a TED Talk on hubris.

You don’t just play Leicester. You enter a psychological experiment where the opposition genuinely believes they’re still relevant because Jamie Vardy once drank a Red Bull and scored against Liverpool. That was 2016. The world has changed. Vardy hasn’t. He’s no longer on the pitch, but his ghost still lingers in the chants, the shirts, and the delusion. Leicester are haunted by his legacy like a club that can’t stop reading its own autobiography.

The Ghost of Claudio Past

Leicester’s identity crisis began the moment Claudio Ranieri lifted the Premier League trophy and the club mistook divine intervention for a sustainable business model. Since then, they’ve tried everything. Brendan Rodgers’ tactical sudoku. Jon Rudkin’s transfer roulette. A revolving door of managers who all look like they’ve just been told they’re not getting the severance package.

 

The King Power miracle was never meant to last. It was a glitch in the matrix. But Leicester, bless them, decided to build a personality around it. Now they’re stuck in the Championship, fifth in the table, and still acting like they’re too good for the division.

The Squad: A Netflix Docuseries Waiting to Happen

Leicester’s current squad is a fascinating blend of Premier League leftovers, youth prospects with names that sound like FIFA regens, and midfielders who look permanently confused by the concept of pressing. Ricardo Pereira is still there, somehow. Harry Winks has arrived, presumably to teach the others how to pass sideways with conviction. And Issahaku Fatawu, who sounds like a spell from Hogwarts, is their top scorer. That tells you everything you need to know.

Their defence is a rotating cast of centre-backs who all seem to have been signed during a panic attack. Wout Faes, Jannik Vestergaard, and Harry Souttar form a backline that’s less solid wall and more leaky conservatory. They’ve conceded seven goals in eight matches, which is decent until you realise they’ve only scored ten.

Tactical Identity: Possession for Possession’s Sake

Leicester average 57 percent possession per match. That’s not a stat. It’s a cry for help. They pass, they probe, they recycle the ball like it’s a sustainability initiative. But what do they actually do with it? Not much. Their shot conversion rate is 10 percent, which is generous considering most of their efforts look like they were taken by someone who just found out what a football is.

Their home form is decent. Two wins and a draw. But away from the King Power, they’re just another Championship side trying to remember what ambition feels like. They’ve drawn four of their eight games. That’s not resilience. That’s indecision.

The Fans: Still Dining Out on 2016

Leicester fans are a curious breed. They oscillate between delusion and despair with the grace of a malfunctioning metronome. Mention the Championship and they’ll tell you it’s a temporary inconvenience. Mention Swansea and they’ll remind you of a cup tie from 2014 like it was the Battle of Thermopylae.

They still chant about Vardy. They still wear shirts with Mahrez on the back. They still think Foxes Never Quit is a motivational slogan and not a warning from pest control. The truth is, Leicester fans are stuck in a time loop, forever reliving the glory days while the rest of us moved on.

The Manager: Whoever It Is This Week

Leicester’s managerial strategy is simple. Hire someone who looks good in a club blazer, give them six months, and then act surprised when it all goes wrong. Their current manager, whoever he is, has them playing a brand of football best described as Premier League cosplay. It’s all triangles and transitions until they concede from a set piece and forget how to function.

There’s no clear philosophy. No long-term vision. Just vibes and a hope that someone, somewhere, will score a screamer to justify the wage bill.

Swansea vs Leicester: The Battle of Reality vs Reputation

When Swansea host Leicester, it won’t be a clash of titans. It’ll be a reminder that football is played in the present, not the past. Swansea, for all their flaws, know who they are. Leicester are still trying to be the club they were for nine months in 2016.

Expect possession. Expect passing. Expect a lot of gesturing from players who think they’re auditioning for a documentary. But don’t expect dominance. Leicester’s aura is a hologram. Swansea just need to walk through it.

Final Thoughts: The Club That Mistook Entitlement for Identity

Leicester City are not a bad team. They’re just a confused one. They’ve got talent, money, and a stadium that sounds like a credit card. But they lack humility. They lack self-awareness. And most of all, they lack the ability to accept that the fairy tale ended years ago.

So when they roll into town, remember. You’re not facing champions. You’re facing a club that mistook a miracle for a blueprint.

And Jack the Hack never forgets.

Oooo who's an edgy boy! 

[SkidsFox]

Some decent jibes in there. But a club that’s got money? Poorly informed on that point.

[davieG]

16 minutes ago, davieG said:

These articles are written with a tongue so firmly wedged in cheek it’s practically a dental emergency. If you’re offended, that’s on you. The writer’s smiling. Always.

We need to consider this.

 

I think it's a good article with lots of truth although often exaggerated and disguised as humour.

[Ted Maul]

Glossed over the FA Cup win, but it's a fairly amusing article and some of the digs at our current state of affairs are completely accurate.

[moore_94]

23 minutes ago, davieG said:

The Manager: Whoever It Is This Week

Leicester’s managerial strategy is simple. Hire someone who looks good in a club blazer

 

Edited 2 October 2025 by moore_94

[HitchinFox]

Jack the Hack also clearly relies on AI to help generate his copy.

 

When you work with it everyday, you begin to identify and recognise when it has been used. 

[Vowels]

21 minutes ago, HitchinFox said:

Jack the Hack also clearly relies on AI to help generate his copy.

 

When you work with it everyday, you begin to identify and recognise when it has been used. 

Agreed. When AI is fed and educated by 'everything'; then it all regresses to the mean. This is 'comedy' by numbers, written by a machine.

 

This is what content will become. Maybe it already has. 

[Finnegan]

35 minutes ago, davieG said:

https://jackarmy.net/2025/10/02/leicester-city-the-club-that-mistook-entitlement-for-identity/

 

Leicester City: The Club That Mistook Entitlement for Identity
Avatar photo
ByJack The Hack
 Oct 2, 2025

 

Let’s get one thing straight before we begin. These previews have upset a few people. Not just opposition fans, but apparently some locals too. Proof that the sense of humour bypass is no longer a metaphor but a new turning off Carmarthen Road. Jack the Hack doesn’t do malice. He does mischief. These articles are written with a tongue so firmly wedged in cheek it’s practically a dental emergency. If you’re offended, that’s on you. The writer’s smiling. Always.

 

Now, onto Leicester City. A club that once scaled the heights of footballing fantasy and has been trying to turn that one miracle season into a personality ever since.

There’s something uniquely tragic about Leicester City. Not in the Shakespearean sense, though they do love a good fall from grace, but in the way a club can win the Premier League, enjoy a half-decent Champions League campaign, and still walk around like they invented football. Leicester isn’t a club. It’s a TED Talk on hubris.

You don’t just play Leicester. You enter a psychological experiment where the opposition genuinely believes they’re still relevant because Jamie Vardy once drank a Red Bull and scored against Liverpool. That was 2016. The world has changed. Vardy hasn’t. He’s no longer on the pitch, but his ghost still lingers in the chants, the shirts, and the delusion. Leicester are haunted by his legacy like a club that can’t stop reading its own autobiography.

The Ghost of Claudio Past

Leicester’s identity crisis began the moment Claudio Ranieri lifted the Premier League trophy and the club mistook divine intervention for a sustainable business model. Since then, they’ve tried everything. Brendan Rodgers’ tactical sudoku. Jon Rudkin’s transfer roulette. A revolving door of managers who all look like they’ve just been told they’re not getting the severance package.

 

The King Power miracle was never meant to last. It was a glitch in the matrix. But Leicester, bless them, decided to build a personality around it. Now they’re stuck in the Championship, fifth in the table, and still acting like they’re too good for the division.

The Squad: A Netflix Docuseries Waiting to Happen

Leicester’s current squad is a fascinating blend of Premier League leftovers, youth prospects with names that sound like FIFA regens, and midfielders who look permanently confused by the concept of pressing. Ricardo Pereira is still there, somehow. Harry Winks has arrived, presumably to teach the others how to pass sideways with conviction. And Issahaku Fatawu, who sounds like a spell from Hogwarts, is their top scorer. That tells you everything you need to know.

Their defence is a rotating cast of centre-backs who all seem to have been signed during a panic attack. Wout Faes, Jannik Vestergaard, and Harry Souttar form a backline that’s less solid wall and more leaky conservatory. They’ve conceded seven goals in eight matches, which is decent until you realise they’ve only scored ten.

Tactical Identity: Possession for Possession’s Sake

Leicester average 57 percent possession per match. That’s not a stat. It’s a cry for help. They pass, they probe, they recycle the ball like it’s a sustainability initiative. But what do they actually do with it? Not much. Their shot conversion rate is 10 percent, which is generous considering most of their efforts look like they were taken by someone who just found out what a football is.

Their home form is decent. Two wins and a draw. But away from the King Power, they’re just another Championship side trying to remember what ambition feels like. They’ve drawn four of their eight games. That’s not resilience. That’s indecision.

The Fans: Still Dining Out on 2016

Leicester fans are a curious breed. They oscillate between delusion and despair with the grace of a malfunctioning metronome. Mention the Championship and they’ll tell you it’s a temporary inconvenience. Mention Swansea and they’ll remind you of a cup tie from 2014 like it was the Battle of Thermopylae.

They still chant about Vardy. They still wear shirts with Mahrez on the back. They still think Foxes Never Quit is a motivational slogan and not a warning from pest control. The truth is, Leicester fans are stuck in a time loop, forever reliving the glory days while the rest of us moved on.

The Manager: Whoever It Is This Week

Leicester’s managerial strategy is simple. Hire someone who looks good in a club blazer, give them six months, and then act surprised when it all goes wrong. Their current manager, whoever he is, has them playing a brand of football best described as Premier League cosplay. It’s all triangles and transitions until they concede from a set piece and forget how to function.

There’s no clear philosophy. No long-term vision. Just vibes and a hope that someone, somewhere, will score a screamer to justify the wage bill.

Swansea vs Leicester: The Battle of Reality vs Reputation

When Swansea host Leicester, it won’t be a clash of titans. It’ll be a reminder that football is played in the present, not the past. Swansea, for all their flaws, know who they are. Leicester are still trying to be the club they were for nine months in 2016.

Expect possession. Expect passing. Expect a lot of gesturing from players who think they’re auditioning for a documentary. But don’t expect dominance. Leicester’s aura is a hologram. Swansea just need to walk through it.

Final Thoughts: The Club That Mistook Entitlement for Identity

Leicester City are not a bad team. They’re just a confused one. They’ve got talent, money, and a stadium that sounds like a credit card. But they lack humility. They lack self-awareness. And most of all, they lack the ability to accept that the fairy tale ended years ago.

So when they roll into town, remember. You’re not facing champions. You’re facing a club that mistook a miracle for a blueprint.

And Jack the Hack never forgets.

 

Even accounting for the claim of tongue in cheek and the fact it's deliberate bait, this is still a stupid write up. 

 

This sort of humour needs to be at least grounded in some reality. It doesn't really read like a smart, satirical poke at us, it reads like thinly veiled bitterness and a chip on the shoulder (which I feel fairly qualified in saying is typically South West Welsh.) You can see why their own fans equally have given him stick, the absolute irony is he pokes at our "self awareness" and lacks enough to accept he's making his own look daft. 

 

There is definitely an extent to which our collapse is the result of some hubris, for sure. From the boardroom. 

 

But the idea that the fanbase is delusional and entitled for being annoyed at the decline is daft and completely misses the point, really. We didn't just jump from relegation fodder to title winners to relegation fodder again in some freak bounce that everyone should ignore as a statistical anomaly. 

 

We built ourself in to a solid fixture of the top half of the league, qualified repeatedly for European competition, finished fifth twice in a row, won two more pieces of silverware - including the country's premiere domestic cup competition - then mismanaged ourselves so badly we got subsequently relegated with the highest ever wage bill and squad value to go down. 

 

Our fanbase isn't supposed to be angry about this? 

 

We're supposed to have gotten over it and stopped living in the ancient past of, *checks notes*... four years ago? 

 

OK butt. 

 

[Vowels]

This is a club that is part-owned by a Spurs fan and desperately try to force a rivalry on to (a very confused) Bristol City.

 

Absolutely desperate for recognition, validation and relevance. 

 

Its completely created by AI; but that said, I imagine the jealousy is real.

[lcfc_forever]

 

[SkidsFox]

46 minutes ago, lcfc_forever said:

 

Dang! They’re onto us.

[CosbehFox]

That Swansea article is a stupid right up because it's literally what happens to most clubs in success. Swansea themselves were preaching down to anyone that are the best footballing side in the country recently.