Leicester City Fan Engagement Plan for the 2025/26 season

[davieG]

https://www.lcfc.com/pages/en/media-article/leicester-city-2025-26-fan-engagement-plan?fbclid=IwY2xjawL4citleHRuA2FlbQIxMAABHlXzALK0pVsE3I1RAKwlTC8RPltFRxLHi5af70RuPwYYYdHz81rO_JfPMeNd_aem_hIau_iBtE_rKaDEuqHJiSA

We have today published the Leicester City Fan Engagement Plan for the 2025/26 season - outlining our continued commitment to structured, transparent and inclusive dialogue with supporters.
Club launches 2025/26 Fan Engagement Plan
Updates on a host of developments from the plan’s first year
Full plan available to view 
Now in its second year, the plan builds on strong foundations laid in 2024/25, where a comprehensive programme of meetings, surveys and supporter forums helped shape a number of our decisions, ranging from matchday pricing to stadium improvements and community engagement initiatives.
At the heart of the Fan Engagement Plan is the belief that meaningful change is achieved through listening to the diverse views of our fanbase and creating opportunities for all supporters to have their say.
You Said, We Did: Key Developments from 2024/25
As part of our review of last season’s Fan Engagement Plan, a number of key changes were implemented based on feedback from the Fan Advisory Board (FAB), the Fans’ Consultative Committee (FCC) Working Group, Your 90 Minutes sessions and post-match surveys. These include:
Ticketing Improvements
Introduction of new men’s match ticket pricing categories for greater accessibility for all, a new ‘Category D’ weekend fixture to encourage family attendance (subject to broadcast selections), and simplified access to our resale platform - including a new charity donation option.
Digital Ticketing
You called for more flexibility around exemptions from the Digital Season Ticket process, leading to the introduction of a case-by-case assessment system.
Matchday Enhancements
Fanzone trials launched based on supporter demand, with feedback used to improve food, drink and entertainment offerings. We also introduced new clapper collection points following supporter suggestions and involved FCC Working Group representatives in planning the matchday presentation for Jamie Vardy’s final Leicester City appearance.
Safe Standing
The consultation process around Safe Standing was shaped by input from FAB and FCC Working Group meetings, with feedback from surveys and Your 90 Minutes sessions helping influence the areas where the system was implemented.
Access and Community
The last two player signing sessions have been free of charge for young fans following feedback, to ensure appropriate free access for young supporters to meet the players. Supporters also helped shape our expanded schools engagement programme and the introduction of the ‘Fan Stories’ initiative to better share the impact of our community work.
Leicester City Chief Executive, Susan Whelan, said: “The first year of our Fan Engagement Plan has shown the value of structured, meaningful dialogue with our supporters. The feedback we’ve received, through meetings, surveys and direct consultation, has had a genuine influence on decisions across the Club, and we’re grateful to everyone who has taken the time to engage with us.
“We want to continue that progress. By encouraging as many fans as possible to be part of the conversation, we can ensure that our decision making reflects all areas of our supporter base and give all voices an opportunity to be heard. Thank you to everyone who has played a part so far, and we look forward to building on what we’ve achieved together so far in the season ahead.”
Looking Ahead: The 2025/26 Plan
The 2025/26 Fan Engagement Plan will feature:
At least four meetings of the Fan Advisory Board.
Four FCC Working Group meetings, focused on matchday experience, ticketing and products, Club culture and more.
A minimum of six ‘Your 90 Minutes’ sessions open to all fans.
Regular supporter surveys on key topics, including Away Priority Points and matchday experience.
The formalisation of a new Supporter Group Network, shaped in collaboration with the Football Supporters’ Association.
A key focus of the new plan will be improving communication around how fan feedback is used and making sure more supporters, from all backgrounds, have the opportunity to contribute so that wide-reaching fan-led change is representative of as many fans as possible.
Fan Advisory Board Fan Representative Emily Burditt said: “We’re pleased that regular discussions between fans and the Club during the first year of the Fan Engagement Plan has helped bring about a number of positive changes over the past year.
"The 2025/26 Fan Engagement Plan reflects real progress, but there’s still more to do - particularly in improving communication between the Club leadership and supporters. This has been raised in the FAB and FCC Working Group meetings as being key to improving engagement between the Club and fans and remains a priority heading into the new season.
"We’ll continue to represent fan views on key topics such as the Away Priority Points system and further improvements to the Fan Zone and catering.
"We welcome thoughts and feedback from fans by emailing us at 
.”
Find Out More
To read the full Fan Engagement Plan and find out how to get involved, visit 
, or to contact your FAB representatives directly, please email 
.

[Nolucklcfc]

So exactly the same as last year? 😂

[PAULCFC]

You said,We did!🤪

[VLC86]

How popular is that with fan groups like UFS?

[ian__marshall]

I imagine this will be perceived by the club to be the response to the Foxes Trusts request for an update on progress. 

[AjcW]

1 hour ago, davieG said:

"The 2025/26 Fan Engagement Plan reflects real progress, but there’s still more to do - particularly in improving communication between the Club leadership and supporters. This has been raised in the FAB and FCC Working Group meetings as being key to improving engagement between the Club and fans and remains a priority heading into the new season.
"We’ll continue to represent fan views on key topics such as the Away Priority Points system and further improvements to the Fan Zone and catering.
.

Imagine ending an article that mentions none of this, with this quote  

 

Fair play to Emily for calling it out again and getting them to include that quote.

 

*****

[ajthefox]

1 hour ago, davieG said:

https://www.lcfc.com/pages/en/media-article/leicester-city-2025-26-fan-engagement-plan?fbclid=IwY2xjawL4citleHRuA2FlbQIxMAABHlXzALK0pVsE3I1RAKwlTC8RPltFRxLHi5af70RuPwYYYdHz81rO_JfPMeNd_aem_hIau_iBtE_rKaDEuqHJiSA

We have today published the Leicester City Fan Engagement Plan for the 2025/26 season - outlining our continued commitment to structured, transparent and inclusive dialogue with supporters.
Club launches 2025/26 Fan Engagement Plan
Updates on a host of developments from the plan’s first year
Full plan available to view 
Now in its second year, the plan builds on strong foundations laid in 2024/25, where a comprehensive programme of meetings, surveys and supporter forums helped shape a number of our decisions, ranging from matchday pricing to stadium improvements and community engagement initiatives.
At the heart of the Fan Engagement Plan is the belief that meaningful change is achieved through listening to the diverse views of our fanbase and creating opportunities for all supporters to have their say.
You Said, We Did: Key Developments from 2024/25
As part of our review of last season’s Fan Engagement Plan, a number of key changes were implemented based on feedback from the Fan Advisory Board (FAB), the Fans’ Consultative Committee (FCC) Working Group, Your 90 Minutes sessions and post-match surveys. These include:
Ticketing Improvements
Introduction of new men’s match ticket pricing categories for greater accessibility for all, a new ‘Category D’ weekend fixture to encourage family attendance (subject to broadcast selections), and simplified access to our resale platform - including a new charity donation option.
Digital Ticketing
You called for more flexibility around exemptions from the Digital Season Ticket process, leading to the introduction of a case-by-case assessment system.
Matchday Enhancements
Fanzone trials launched based on supporter demand, with feedback used to improve food, drink and entertainment offerings. We also introduced new clapper collection points following supporter suggestions and involved FCC Working Group representatives in planning the matchday presentation for Jamie Vardy’s final Leicester City appearance.
Safe Standing
The consultation process around Safe Standing was shaped by input from FAB and FCC Working Group meetings, with feedback from surveys and Your 90 Minutes sessions helping influence the areas where the system was implemented.
Access and Community
The last two player signing sessions have been free of charge for young fans following feedback, to ensure appropriate free access for young supporters to meet the players. Supporters also helped shape our expanded schools engagement programme and the introduction of the ‘Fan Stories’ initiative to better share the impact of our community work.
Leicester City Chief Executive, Susan Whelan, said: “The first year of our Fan Engagement Plan has shown the value of structured, meaningful dialogue with our supporters. The feedback we’ve received, through meetings, surveys and direct consultation, has had a genuine influence on decisions across the Club, and we’re grateful to everyone who has taken the time to engage with us.
“We want to continue that progress. By encouraging as many fans as possible to be part of the conversation, we can ensure that our decision making reflects all areas of our supporter base and give all voices an opportunity to be heard. Thank you to everyone who has played a part so far, and we look forward to building on what we’ve achieved together so far in the season ahead.”
Looking Ahead: The 2025/26 Plan
The 2025/26 Fan Engagement Plan will feature:
At least four meetings of the Fan Advisory Board.
Four FCC Working Group meetings, focused on matchday experience, ticketing and products, Club culture and more.
A minimum of six ‘Your 90 Minutes’ sessions open to all fans.
Regular supporter surveys on key topics, including Away Priority Points and matchday experience.
The formalisation of a new Supporter Group Network, shaped in collaboration with the Football Supporters’ Association.
A key focus of the new plan will be improving communication around how fan feedback is used and making sure more supporters, from all backgrounds, have the opportunity to contribute so that wide-reaching fan-led change is representative of as many fans as possible.
Fan Advisory Board Fan Representative Emily Burditt said: “We’re pleased that regular discussions between fans and the Club during the first year of the Fan Engagement Plan has helped bring about a number of positive changes over the past year.
"The 2025/26 Fan Engagement Plan reflects real progress, but there’s still more to do - particularly in improving communication between the Club leadership and supporters. This has been raised in the FAB and FCC Working Group meetings as being key to improving engagement between the Club and fans and remains a priority heading into the new season.
"We’ll continue to represent fan views on key topics such as the Away Priority Points system and further improvements to the Fan Zone and catering.
"We welcome thoughts and feedback from fans by emailing us at 
.”
Find Out More
To read the full Fan Engagement Plan and find out how to get involved, visit 
, or to contact your FAB representatives directly, please email 
.

[Plastik Man]

How about just telling us wtf they are doing? Do they have a plan?

 

It doesn't need much engagement or a meeting for that!

[apollo4joe]

Load of old testicles. Just the club trying to shut disgruntled fans up so they can say "look we are engaging with our supporters". Nothing will change

Edited 31 July 2025 by apollo4joe

[Jackubu]

29 minutes ago, VLC86 said:

How popular is that with fan groups like UFS?

I'm only one member of UFS but for me, very unpopular. It's a shambles 

[Jattdogg]

Reviting stuff.

[pmcla26]

At this point it’s probably just best to expect no improvement, the main demands are on the pitch. If we don’t get promoted this season it’s a failure. 

[ozleicester]

TLDR;

You said.... We need change and better support from the club in EVERY sense.
We did .....  Nothing that isnt ju$t a benefit for the club management and owners

[Sly]

This release is just so deluded that it proves the Senior Team at the football club either live in a bubble or simple don’t care about the fans (or what they believe are the regular customers).

[The boy Linacre]

The club and most on here were here before they arrived and will be here long after they have gone (fingers crossed), they are TEMPORARY custodians.  Respect that.

 

Make these statements at least more personal NOT like some 6 month or 12 month company report, in times of failure and lack of success don't make it sound like there have been wins and successes when I suspect many feel more distanced from the club than for a very long time.

 

1) Accept and own the failure of last season

2) Explain the desire to be promoted and return to the top league and how they can make a better job than the last 2 seasons

3) This is a personal issue but I think a bugbear for a large number, the digital ticketing has been enforced when it doesn't have to be (PL Rules ONLY) in that case give something back to the fans, make it more games to be flexible.

4) Be more open and discussive with the Foxes Trust on their requests after their end of season survey.

 

Try and fix a distanced and somewhat disconnected fanbase relationship in whatever way they can.

[Ricey]

Only 8% of fans in the Trust survey think the clubs fan engagement is good and yet the tone of that statement is one of a roaring success.

This was the clubs chance to admit it needs to do more to communicate and engage with the fans. This was their chance to at least propose that a board member will be communicating in some way, but no...nothing.

 

Nothing will change whilst the club can hide behind the FEF and call it progress.

[Raj]

16 hours ago, PAULCFC said:

You said,We did!🤪

Foxes never quit

In It to win it.

You said we did!!!

[Sol thewall Bamba]

Control what's discussed, control the outcomes. Shut down and ignore anything they don't want to speak about. Dress is up as a success with some manipulated statistics. 

[foxinsocks]

if they could all resign and get some proper people in then that would be the best start

[Mapperleyfox]

More North Korea style propaganda. What 'fans' are they actually engaging with? One massive box ticking exercise, they could not care less.

[Guest RYM]

This stuff always makes me laugh. They go on and on and on about Fan Engagement, which in its rawest form is to make a supporter feel valued in non-transactional behaviour, yet you get email after email with "dear supporter". There are bigger fish to fry than this for sure but this stuff is really CRM day 1 stuff !!

 

 

[Les-TA-Jon]

44 minutes ago, RYM said:

This stuff always makes me laugh. They go on and on and on about Fan Engagement, which in its rawest form is to make a supporter feel valued in non-transactional behaviour, yet you get email after email with "dear supporter". There are bigger fish to fry than this for sure but this stuff is really CRM day 1 stuff !!

 

 

What else are they supposed to put in an email? 

[Guest RYM]

9 minutes ago, Les-TA-Jon said:

What else are they supposed to put in an email? 

Well it’s pretty basic CRM marketing to personalise it and address it to the sender. 
Very easy to do. Very lazy to not do. 
 

[BrummieFOX]

5 hours ago, RYM said:

This stuff always makes me laugh. They go on and on and on about Fan Engagement, which in its rawest form is to make a supporter feel valued in non-transactional behaviour, yet you get email after email with "dear supporter". There are bigger fish to fry than this for sure but this stuff is really CRM day 1 stuff !!

 

 

Bog standard for literally anything you sign up for these days. I've signed up for some absolute rubbish over the years, I still get personalized birthday emails from some random half rate razor company. 

 

I've had a season ticket for 33 years with this lot and they don't even address me by my first name. 

 

As you say, it's low on the priority list but painfully easy to do. 

[VLC86]

Latest FCC notes are out. Interesting read