Any sponsor news?

[Fox85]

6 hours ago, Tielemans63 said:

Completely disagree. It isn't about the money. I'd like the club I've supported my whole life to have some morals and values. Or even to pretend it has.

 

BC Game is incredibly dodgy- even by football sponsor standards, which are embarrassingly low anyway.

 

I'd also add that any deals made with this outfit can be taken with a pinch of salt. Have a look at their history - I can't see how they can possibly have £40m at all, let l alone to use to sponsor a football club.

They could have Ed Gain's picture on the front of the shirt for all i care as long as it helps towards PSR.

 

People are having a go at those at the club. They should be having a go at those who created PSR that's why we have This sponsor.

Edited 18 October 2025 by Fox85

[Fox85]

3 hours ago, Miquel The Work Geordie said:

 

It'll be a tweet from some random, guaranteed 

£30 million (approximately $38 million USD) for a two-year deal.Leicester City's front-of-shirt sponsorship with BC.Game, announced in July 2024, is a two-year agreement covering the 2024/25 and 2025/26 Premier League seasons. It's described as one of the club's most valuable sponsorships ever, with the total value consistently reported as £30 million across multiple sources. This equates to about £15 million per season. Some outlets cite a USD equivalent of $40 million (roughly £31.6 million), likely due to minor currency fluctuations, but the sterling figure is the standard in UK-based reporting. Despite BC.Game's parent companies facing bankruptcy proceedings in late 2024, the club has confirmed the sponsor remains committed to honoring the full deal, with nearly half already paid. The partnership ends after 2026 due to Premier League rules banning gambling sponsors on shirts starting in the 2026/27 season.

 

 

Apologies 30 million pounds, 40 million dollers

 

[Gamble92]

8 hours ago, Tommy G said:

Why do people keep mentioning walkers like they were in the running or something ? A cool sponsor from 20 years ago - ain’t going to happen. 70% of teams are sponsored by betting companies 

Because they want it? This isn't just a betting company. It's a company that have scammed people out of money that much they lost their license. 

 

Do you believe Rudkin and Top are doing a good job too?

[RoboFox]

17 hours ago, SafewayFox said:

The same Susan Whelan who signed off on it last season?

 

Or who was in situ when had the KBet link?

 

I think that is a bit of a FoxesTalk stretch surely?

Whelan going is more likely due to Rudkin being up Top’s arse and her taking the fall for our recent mis-management?

Maybe she saw the vitriol this nonsense generated from the fanbase and rightly thought it was in hindsight a bad idea? People can and do change their stances on things.

 

Heaven forbid someone at the football club actually listens to the wishes of the supporters for once. 
 

Edited 18 October 2025 by RoboFox

[Tommy G]

2 hours ago, Gamble92 said:

Because they want it? This isn't just a betting company. It's a company that have scammed people out of money that much they lost their license. 

 

Do you believe Rudkin and Top are doing a good job too?

Nope, what’s that got to do with it? 

 

So many sensitive sallys 
 

 

[Gamble92]

2 hours ago, Tommy G said:

Nope, what’s that got to do with it? 

 

So many sensitive sallys 
 

 

Just sick of this kind of complicit attitude towards the people at the club if I'm honest pal. I don't give a **** if 70% of other clubs have betting sponsors. I don't support them. Id have less issue if this was a legitimate betting company too. It's just another reminder of where we are at as a club. It's not something you should just brush off. 

[Chrysalis]

15 hours ago, Fox85 said:

People are moaning but the club needs sponsorship money.

 

If the only money we are are getting that can help boost us for a short period is a betting Company then so what who cares.

 

Honestly if it is making our PSR look healthier and anyone disagrees and wants "walkers" for example for 10% of what we would get for BC game then they are idiots.

 

Its about survival and you do anything to survive not take the moral high ground.

Is there a reason we cant stop giving out over lucrative contracts?

[Spudulike]

 

 

[davieG]

20 minutes ago, Spudulike said:

 

 

Cromwell Tools - that brings back some apprentice /early employment days. We used to buy loads of kit from them so often around there buying or collecting stuff.

[fox_favourite]

30 minutes ago, Spudulike said:

 

 

Now this type of sponsorship is what we needed. A big local company sponsoring the club. To be fair to the club this is one of those rare good decisions 

Edited 21 August by fox_favourite

[South Shire Fox]

Used to work for Cromwell years ago. Thought they were on the verge of going under. Some turn around 😂

[ian__marshall]

Fits the narrative well... bunch of tools 

[CornwallFox]

What the bloody hell is a back of shirt sponsor?!

When did this muck start?

[Golden Fox]

12 minutes ago, CornwallFox said:

What the bloody hell is a back of shirt sponsor?!

When did this muck start?

Wait until you see our kit by the end of the season...

 

[VLC86]

I’m hearing Luke Thomas was sent to one of their stores to ask for a long weight.

[MPH]

5 minutes ago, VLC86 said:

I’m hearing Luke Thomas was sent to one of their stores to ask for a long weight.

 

My uncle sent me to the local co-op when I was young for some elbow grease.

[FoxesWalk]

4 hours ago, Spudulike said:

 

 

Local company and it’s not betting and crypto, shame they don’t wanna do the front of the shirt instead 

[fox_favourite]

42 minutes ago, CornwallFox said:

What the bloody hell is a back of shirt sponsor?!

When did this muck start?

A sponsor that appears on the back of the shirt...

Edited 21 August by fox_favourite
You knew it was coming...

[em9999]

3 hours ago, davieG said:

Cromwell Tools - that brings back some apprentice /early employment days. We used to buy loads of kit from them so often around there buying or collecting stuff.

Lol I use to work for em now I work for city .. 🙃  

[GlenParvaFox]

3 hours ago, South Shire Fox said:

Used to work for Cromwell years ago. Thought they were on the verge of going under. Some turn around 😂

I too used to work there, my wife still does. Recently taken over and now have a new CEO. Things are ticking along.

[South Shire Fox]

2 minutes ago, GlenParvaFox said:

I too used to work there, my wife still does. Recently taken over and now have a new CEO. Things are ticking along.

Good to hear. Had some great laughs there, just money was crap at the time!

[lgfualol]

At least it‘s a real business, pleasantly surprised we didn’t get another BC Game situation.

[Gary Eatfood]

29 minutes ago, South Shire Fox said:

Good to hear. Had some great laughs there, just money was crap at the time!

Money was always below the market rate. Just coming up to 2 years since I left.

[MPH]

This won’t be the last sponsor we get this season. Stadium naming rights up for grabs aswell.

[skinnydipper]

New back of short sponsor announced