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iamafox

Npower no longer sponsoring the football league

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Posted

Nothing will beat Nationwide's sponsorship. A sponsor that sounded decent when you said the name...

'The Nationwide Football League Division One'

There's no doubt it'll be a 'premium' name (Coca-Cola, nPower gravitas) it's just who it'll be...

Quick history of sponsors...

Canon

Today Newspaper

Barclays

Endsleigh

Nationwide

Coca-Cola

nPower

EDIT: With the way things have gone in recent years advertising/marketing wise, I wouldn't be surprised if a betting company became the sponsor.

Posted

Nothing will beat Nationwide's sponsorship. A sponsor that sounded decent when you said the name...

'The Nationwide Football League Division One'

There's no doubt it'll be a 'premium' name (Coca-Cola, nPower gravitas) it's just who it'll be...

Quick history of sponsors...

Canon

Today Newspaper

Barclays

Endsleigh

Nationwide

Coca-Cola

nPower

EDIT: With the way things have gone in recent years advertising/marketing wise, I wouldn't be surprised if a betting company became the sponsor.

I was thinking that or even worse a bingo website lol
Posted

Budweiser anyone?

Good call. You can pretty much guarantee it will be a company from one of these industries:

Media

Alcohol

Finance

Gambling

Can't see another energy company going for it tbh.

What does this mean for the future of the nPower Challenge Cup we handed to Real Madrid? :ph34r:

It will stay in Ronaldo's sock drawer.

Posted

Wonga they seem to have plenty of people's money spare.

Posted

What does this mean for the future of the nPower Challenge Cup we handed to Real Madrid? :ph34r:

They'll have to remove it from the prominent place it currently holds in their trophy cabinet.

Posted

They'll have to remove it from the prominent place it currently holds in their trophy cabinet.

You mean whoever owns it after it was sold at the same Spanish market the Leicester shirts given Barcelona players in 2003 went to.

Posted

Booze or gambling might be avoided, family sport and all that. If kids' replicas can't have those company logos emblazoned on their shirts I imagine there'd be similar issues about their having patches with 888.com or Carling on the sleeves.

Finance is probably the most likely, I wouldn't rule out media either. Most likely somebody who has been involved with football before, the FA will have its 'preferred partners' and all that noise. Capital One may wish to extend their sponsorship to the Football League.

Vauxhall could be a good shout, involved with football already through their sponsorship of the England team and sponsored the Conference for umpteen years as well.

Posted

Pepsi

Natwest

Lucozade

who knows..

Wouldn't have thought Pepsi would go for it considering their arch rivals were the sponsors of the organisation just a few years ago.

Carling may come back into the equation, they sponsored the Premier League for nine years and then the League Cup, if they wanted an entry back in it's feasable though alcohol sponsorship has been drying up in recent years (Carling not renewing, Carlsberg exiting Liverpool).

The current deal is worth £7m per season, compared to the Premier League's £40m, but the FL will struggle to get that figure again. It does bring great commercial benefits but obviously not on the scale and media exposure the top tier is.

Aviva may want to make a play for the rights, especially as the Marketing Director behind the nPower deal is there now, depends if that's their market. We can predict and think all we want but if it's not £5-8m per season and not a big name (Wonga for example is not a big name) then I'd be surprised.

Posted

Wouldn't have thought Pepsi would go for it considering their arch rivals were the sponsors of the organisation just a few years ago.

Carling may come back into the equation, they sponsored the Premier League for nine years and then the League Cup, if they wanted an entry back in it's feasable though alcohol sponsorship has been drying up in recent years (Carling not renewing, Carlsberg exiting Liverpool).

The current deal is worth £7m per season, compared to the Premier League's £40m, but the FL will struggle to get that figure again. It does bring great commercial benefits but obviously not on the scale and media exposure the top tier is.

Aviva may want to make a play for the rights, especially as the Marketing Director behind the nPower deal is there now, depends if that's their market. We can predict and think all we want but if it's not £5-8m per season and not a big name (Wonga for example is not a big name) then I'd be surprised.

It doesn't have to a be a big name it could be a company that has aspirations to be a big name and see spending 5 to 8 mill as a way of helping them achieve that aim.

My Wonga suggestion was tongue in cheek to reflect the lack of integrity in football these days but still not entirely unbelievable.

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