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Stadium Expansion Progress!

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King Power Stadium Expansion Research Set To Commence

Leicester City Football Club has appointed Legends International to undertake crucial market research that will underpin plans for the proposed expansion of King Power Stadium.

Published 4 mins ago
King Power Stadium

Legends, whose sporting and events portfolio includes work commissioned by some of the biggest brands and most iconic venues in the world, will commence with the next phase of supporter and consumer studies in the coming days.

The research process is intended to establish a better understanding of supporters’ matchday routines and preferences, which will in turn assist the Club in planning the development of fan-orientated facilities and services to best enhance the matchday experience.

The multi-staged study will include all current Season Ticket Holders, ensuring supporter input contributes to the formative stages of planning, combined with focused market testing to gauge interest in other prospective offerings. 

Leicester City Chief Executive Susan Whelan said: “Comprehensive market research is an essential element of any development of this scale to ensure all decisions are supported by robust feedback and analysis. We are delighted that process will now commence and will be led by the experience and expertise of Legends International. 

“Rather than simply increasing capacity, our aim is to transform King Power Stadium into a world class sporting and events destination, opening a range of options, now being explored as part of our longer-term development. Supporter and stakeholder insights will help us to sharpen our focus based on meaningful intelligence and will ensure that we deliver the best facilities for our fans, and for the city of Leicester.” 

Leicester City’s owners, the Srivaddhanaprabha family, confirmed in 2018 the Club’s intention to develop the King Power Stadium site, including increasing its capacity from its existing 32,243 seats. The venue has been home to the Foxes since the Club moved from nearby Filbert Street in 2002 and has been the stage for some of the greatest moments in Leicester City history – including the Foxes’ miraculous Premier League title triumph in 2016 and the run to the UEFA Champions League Quarter-Finals a year later. 

The venue hosted its most recent England senior international in October 2018, Rugby World Cup matches in 2015 and its first music concert in 2016, as Leicester band Kasabian made an unforgettable contribution to the greatest title celebrations the Premier League has ever seen.

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Feels like still a while then. Certainly not starting at the end of this season?

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If there isn’t a question about swapping the kop with the family stand then I’m just not interested.

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Stadium expansion before I die of old age please. You couldn’t have done market research two years ago lol

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Market Research = exploring how they can flog more product at their punters at greater profit.

 

 

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16 minutes ago, Daggers said:

"The research process is intended to establish a better understanding of supporters’ matchday routines and preferences"

 

Safe standing, please.

There would be no better time than now to all club together and raise this as part of the research. Apparently all season tickets holders will take part.

Would love to see rail seating and theres no doubt that the atmosphere would improve with it

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1 hour ago, Daggers said:

"The research process is intended to establish a better understanding of supporters’ matchday routines and preferences"

 

Safe shagging, please.

Defo

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I'm assuming people who are asking for safe standing simply want rails in font of existing seats...this is not safe standing, more like 'a bit safer standing'.

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1 hour ago, LinekersLugs said:

I was in a lap dancing club once called 

 

legends international 

Good idea I might put the idea forward of having a strip club integrated.

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3 minutes ago, Fox92 said:

Good idea I might put the idea forward of having a strip club integrated.

seconded....

 

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2 hours ago, Daggers said:

"The research process is intended to establish a better understanding of supporters’ matchday routines and preferences"

 

Safe standing, please.

More free caps please.

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Safe standing, decent pies/chicken wings/burgers, fast service and reasonably priced drinks. Less pop music before games and more songs that are fan relatable. 

Edited by GingerrrFox

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2 hours ago, Daggers said:

"The research process is intended to establish a better understanding of supporters’ matchday routines and preferences"

 

Safe standing, please.

Bigger clappers please.

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2 hours ago, Daggers said:

"The research process is intended to establish a better understanding of supporters’ matchday routines and preferences"

 

Safe standing, please.

Where the bloody hell you been hiding?

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Looking at their website and their case studies, they aren't actually designing stadiums, but just about how much more profit the club can extract from the fans.

 

As a fan who will be the one whose cash is extracted, this is brilliant news!

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2 hours ago, Ashley said:

Where the bloody hell you been hiding?

Busy working for a company that makes pink hats. Initially we had Fock all going on, but suddenly business has really taken off.

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if they introduce the strippers... will definitely need an option for safe standing

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6 hours ago, Daggers said:

"The research process is intended to establish a better understanding of supporters’ matchday routines and preferences"

 

Safe standing, please.

What about drugs on demand in the toilet stalls?

 

1 hour ago, ozleicester said:

if they introduce the strippers... will definitely need an option for safe wanking

 

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